Connecting with the C-Suite
The sales and marketing teams are underperforming when it comes to engaging the C- level execs. It needs a higher level of communication to sell to the members of...
Marketing to Gen Z
Generation Z is changing the consumer landscape, and its impact isn’t limited to its own generation but expanding to the entire population pyramid. It’s time marketers rethink how they connect...
Why high-quality data is imperative for marketers
Marketing is transforming to support the modern customer journey. With adults making 35000 decisions a day, the cognitive load can become too overwhelming. Marketers must gauge customer decision-making to craft the...
Marketing Communications Competencies for 2023
High-quality marketing communication inspires your audience to take action and drives better business results. But to craft excellent communications, CMOs must build a robust core and gauge marcom competencies. This article...
Marketing Technology: Martech Tools challenges and benefits
Marketing technology is transforming the way businesses approach their marketing strategies. With the right implementation and utilization of Martech tools, marketers can streamline their efforts and maximize the impact...
MarTech trends 2024
MarTech trends 2024 – As we enter the technological landscape of 2024, the field of marketing technology (MarTech) is preparing for a significant transformation. The constant interaction between marketing...
What is Agile Marketing?
In recent years, agile marketing has emerged as a crucial topic of discussion among marketing leaders. Once confined to software development, its advantages have permeated our marketing and sales...
Best Marketing Software & Tools for 2023
Regardless of whether you’re a novice in marketing or have a few triumphant campaigns in your portfolio, having a reliable assortment of tools and software is essential. From the...
The Role of AI in Marketing
The world of AI knows no end. 2023 has seen incredible changes that AI brought. A report by Forbes said that marketing is one part where AI has the...
What is Marketing Technology (Martech)? The Complete Beginner’s Guide
Marketing technology is transforming the way businesses approach their marketing strategies. With the right implementation and utilization of Martech tools, marketers can streamline their efforts and maximize the impact...