Marketing Strategies Archives - B2B World Databases

November 28, 2023
Guest Blog

Top 4 Tips for Auditing Your Marketing Automation Programme

Are my marketing tools working at their optimum capacity? If this is the question you have in your mind, you need a marketing automation audit. A marketing automation audit...

November 28, 2023
Guest Blog

What is Omnichannel Marketing?

As technology continues to progress, it becomes increasingly intertwined with our daily routines. The distinction between our online activities and real-life interactions has started to fade away. In response...

November 27, 2023
Guest Blog

What is Marketing Performance Management?

Utilizing analytics and measurement tools is essential for any marketing campaign. With these tools, you may save valuable time and resources on effective strategies. Marketing performance management (MPM) encompasses...

November 14, 2023
Guest Blog

What is Agile Marketing?

In recent years, agile marketing has emerged as a crucial topic of discussion among marketing leaders. Once confined to software development, its advantages have permeated our marketing and sales...

How-To-Create-Better-Account-Based-Marketing-Stratigies

November 10, 2023
Guest Blog

How To Create a Better Account-Based Marketing Strategy

Converting high-value leads into customers challenges business-to-business (B2B) brands. The solution lies in crafting tailored customer experiences. These personalized interactions enhance the conversion rates of B2B decision-makers and yield...

November 9, 2023
Guest Blog

WHY SALES AND MARKETING ALIGNMENT MATTERS

Sales and marketing misalignment is widespread, hindering companies that operate with separate and disconnected sales and marketing teams. Since both groups aim to boost sales and revenue, ensuring their...

November 8, 2023
Guest Blog

Why Account-Based Marketing Matters

Converting high-value leads into clients can be challenging for B2B entities. The secret is to develop personalized experiences for customers that not only engage more B2B decision-makers but also...

November 8, 2023
Guest Blog

What does optimization mean in marketing?

In the rapidly changing landscape of modern marketing, discerning the ROI-driving campaigns from the ineffective ones and pinpointing strategies for robust growth has become daunting. The overwhelming volume of...

November 8, 2023
Guest Blog

Challenges of Influencer Marketing

Over the past few years, influencer marketing has surged in popularity as a highly effective approach to connect with specific audiences and boost earnings. This phenomenon has swept through...

November 7, 2023
Guest Blog

3 Core Competencies Driving a Modern Marketing Strategy

In today’s world, marketing organizations face the expectation of achieving greater results with limited resources. Budgets undergo meticulous examination, teams operate with greater efficiency, and CEOs turn to CMOs...