#Marketing Automation Archives - B2B World Databases

November 28, 2023
Guest Blog

Top 4 Tips for Auditing Your Marketing Automation Programme

Are my marketing tools working at their optimum capacity? If this is the question you have in your mind, you need a marketing automation audit. A marketing automation audit...

November 28, 2023
Guest Blog

MarTech trends 2024

MarTech trends 2024 – As we enter the technological landscape of 2024, the field of marketing technology (MarTech) is preparing for a significant transformation. The constant interaction between marketing...

November 27, 2023
Guest Blog

What is Marketing Performance Management?

Utilizing analytics and measurement tools is essential for any marketing campaign. With these tools, you may save valuable time and resources on effective strategies. Marketing performance management (MPM) encompasses...

November 16, 2023
Guest Blog

B2B Marketing Automation Platforms

In today’s digital marketplace, automation plays a pivotal role in the success of B2B businesses, especially in the realm of B2B marketing. The extensive data needed to craft compelling...

November 16, 2023
Guest Blog

What Is Demand Side Platforms

In the past, purchasing and selling advertisements didn’t have the simplicity it does now. The online advertising industry has evolved, making the process of buying and selling ad space...

November 10, 2023
Guest Blog

Best Marketing Software & Tools for 2023

Regardless of whether you’re a novice in marketing or have a few triumphant campaigns in your portfolio, having a reliable assortment of tools and software is essential. From the...

November 8, 2023
Guest Blog

Why Account-Based Marketing Matters

Converting high-value leads into clients can be challenging for B2B entities. The secret is to develop personalized experiences for customers that not only engage more B2B decision-makers but also...

November 7, 2023
Guest Blog

3 Core Competencies Driving a Modern Marketing Strategy

In today’s world, marketing organizations face the expectation of achieving greater results with limited resources. Budgets undergo meticulous examination, teams operate with greater efficiency, and CEOs turn to CMOs...

November 7, 2023
Guest Blog

The Role of AI in Marketing

The world of AI knows no end. 2023 has seen incredible changes that AI brought. A report by Forbes said that marketing is one part where AI has the...

November 7, 2023
Guest Blog

Effective Performance Marketing Strategies for 2023

In an ever-changing digital environment, performance marketing is gaining momentum as an increasingly favored method for businesses to foster expansion and attract fresh clientele. For years, advertisers have struggled...